If the natural scenic spot is the dialogue between human and nature about time and space, the humanistic scenic spot is the interaction between human and human, human and society about time and space. "Interaction" should be the feature of the cultural scenic spot, and the products of the scenic spot should be reflected through "interaction". "Interaction" includes the deconstruction on the cultural level: concept, ceremony, character, symbol, and the construction on the experience level: sense, behavior, emotion, thinking. The beautiful scenic spots are all the same, and the "interaction" makes them one in a million.
Culture is no longer the concept and means of marketing, but the core of spirit and value. The hard power and cultural soft power are symbiotic, not subordinate. Cultural soft power becomes the core to enhance the architectural value; Integrate the core value system of tourist attractions with cultural soft power. The whole process of planning, planning, design, gardening and horticulture, marketing system and service of the scenic spot guided by culture; In the system of cultural tourist attractions, culture must be an integral whole that can be implemented, experienced, felt and realized.
How to break through the development of cultural scenic spots?
The essence of cultural scenic spot is to build a "field" of cultural tourism experience. Relying on culture and upgrading "experience", the breakthrough development of cultural scenic spot can be effectively realized.
It is the premise of successful construction of the cultural scenic spot to search for the core cultural theme of the scenic spot. The core of the output of tourism products is to provide tourists with unique experience of the scenic spot. The four dimensions of "experience" are upgraded to realize that the tourism products of the cultural scenic spot break through the shaping of cultural landscape and promote the upgrading of cultural tourism
In today's increasingly complex tourism situation and changing tourist demands, many cultural tourism scenic spots are facing the test of urgently needing product upgrading and upgrading. Co-sponsored by culture in the scenic area of science and technology constantly improving infrastructure and service facilities at the same time, starting from the traveling scenic area overall situation, specifically the introduction of digital technology, visual effect and interactive technology combined with, looking for the scenic area culture soul, innovative product design, build cultural tourism experience, enhance cultural uniqueness of scenic spots, increase the core competitiveness of the scenic spot. Forming unique cultural tourism experience is the way to achieve breakthrough and sustainable development.
